Coach x MBJ x Naruto!

The Year of Naruto 20th Anniversary begins as VIZ joins forces with Coach and mega-star Michael B. Jordan!

By VIZ Media September 30, 2019


Kicking off the Year of Naruto 20th Anniversary, VIZ  is proud to announce a creative collaboration with luxury lifestyle brand Coach and actor/producer Michael B. Jordan!

Inspired by his cultural influences and community, his love of Naruto, and his passion for bringing unique voices to the forefront, this unisex ready-to-wear, footwear and bag collection is Jordan’s first foray into fashion design, guided by the expertise of Coach Creative Director Stuart Vevers. Product ranges from parkas, jean jackets and pullovers to backpacks, utility packs and hybrid sneaker boots.

"With my name on this collection, it was important to design pieces that represent my cultural influences and my community; pieces that I could see my friends, family and fans wearing with pride,” said Jordan.

Mbj Coach Interview 04

Check out the short film below which was conceived by Jordan and directed by Rachel Morrison, who collaborated with Jordan previously as the director of photography on the Academy Award-winning movie Black Panther.

VIZ will be hosting a dedicated Coach experience at New York Comic Con 2019 from October 3-6. An exclusive t-shirt from the collection will be available in limited supply at the VIZ booth for purchase. Coach will also celebrate the collection with global pop-ups in Japan, Malaysia and the United States.

The Naruto-inspired Coach x MBJ collection is available now in-stores and online at