Grab your headbands and get ready to celebrate your favorite orange-clad ninja warrior’s birthday! Naruto’s birthday falls on October 10, and this year we have plenty of ways for you to celebrate, including new announcements that would get any fan excited.

The best way to honor Naruto is to revisit the story of the world’s greatest ninja by reading your favorite chapters of the manga by Masashi Kishimoto or rewatching your favorite moments from the NARUTO and NARUTO SHIPPUDEN anime, and we’ve got sales and more to help you do just that! 

New Announcements

Whether you’re attending NYCC in person or tuning in from home, the NARUTO: What’s Next? panel at 5:00 pm EST will have news you won’t want to miss.

NARUTO: What's Next?
Empire Stage
Saturday 5:00 pm – 6:00 pm

Join us for an exclusive look at what’s next for NARUTO with our guests, voice actors Junko Takeuchi (Naruto Uzumaki) and Noriaki Sugiyama (Sasuke Uchiha)! Get the latest updates on the anime, the NARUTO CARD GAME, and other exciting new projects. Plus, be among the first to see the new roadmap for the future of the NARUTO universe! Don’t miss your chance to receive a special door giveaway, while supplies last.

If you’ll be at NYCC, make sure you participate in the NARUTO SHIPPUDEN chase event! Collect die-cut cards from the VIZ, NARUTO CARD GAME, and Bandai Namco Naruto booth, and if you collect all three, you’ll get a special prize!

Celebrate with a Sale

Digital anime sales on Fandango, Apple TV, Google Play, and Prime Video : All NARUTO seasons and movies of NARUTO and NARUTO SHIPPUDEN will be on sale for as low as 80% off until October 15, 2026.

New Boruto: Naruto Next Generations - The Complete Series : This year’s birthday is a family affair! A new bundle featuring all episodes of Boruto: Naruto Next Generations will be available for a limited time on Apple TV, Fandango, and Prime Video. From October 9 to October 12, the collection will be at a special low price of $59.99. From October 13 until October 20, the bundle will be $74.99.

Naruto’s Birthday Sale at Secretlab: Answer the call of the Akatsuki. Celebrate Naruto’s birthday with the Secretlab TITAN Evo and MAGNUS Pro Akatsuki Edition from their NARUTO SHIPPUDEN Collection. Get up to $119 off while supplies last. Promotion ends on October 13, 2026 at 1:00 am.

Freebies for Fans

🍥 Celebrate 27 years of Naruto and relive the epic ninja adventure all over again! 🦊 Naruto, Chs. 1–27 are free for a limited time on the Shonen Jump app! Read now! https://t.co/EklTo46Pa0 https://t.co/p3sH30Hb01

— Shonen Jump (@shonenjump) October 7, 2026

Read manga for free on the Shonen Jump App : See where Naruto’s story began 27 years ago! You can now read the first 27 chapters for free until October 30. Relive the early days of Team Seven and their first mission in the Land of the Waves.

🍥 NARUTO SHIPPUDEN GIVEAWAY 🍥 Like + RT + ENTER HERE 👉 https://t.co/hYkREGuHaZ for a chance to WIN! One lucky shinobi is taking home the ULTIMATE Naruto Shippuden setup! 🔥 ☁️Paradox Customs Akatsuki Gaming PC ☁️ Secretlab TITAN Evo Game Chair: Akatsuki Edition ☁️ G FUEL Akatsuki Bundle + Exclusive Merch Shop our Akatsuki Bundle: https://t.co/EYDtGuYGII

— G FUEL® (@GFuelEnergy) October 10, 2026

Akatsuki PC Giveaway: Upgrade your PC set up with a NARUTO SHIPPUDEN giveaway sponsored by G Fuel, Paradox, and Secretlab. Find out how to enter through the social post above.

New Releases

If you’re a fan of the anime, order NARUTO SHIPPUDEN, Set 11 and own episodes 277-304 for the first time ever on Blu-ray. The set also includes an exclusive double-sided art card that’s a must-have for any collection.

Follow the Story of the Next Generation

You’ve already followed Naruto’s journey, but have you met his son Boruto? Follow the next generation of shinobi in the Hidden Leaf Village in the manga, the anime, or both!

Boruto: Naruto Next Generations, Vol. 1 - 20 are now available in print and digital.

Years have passed since Naruto and Sasuke teamed up to defeat Kaguya, the progenitor of chakra and the greatest threat the ninja world has ever faced. Times are now peaceful and the new generation of shinobi has not experienced the same hardships as its parents. Perhaps that is why Boruto would rather play video games than train. However, one passion does burn deep in this ninja boy’s heart, and that is the desire to defeat his father!

Boruto: Naruto Next Generations, Sets 1-18 are available now on Blu-ray.

Meet Naruto’s son! His name is Boruto, and he’s just like his dad—unfortunately. He’s rambunctious, rebellious, and more than a handful! He’s joined by the next generation of the Hidden Leaf Village—including Sarada, the daughter of Sasuke; and Mitsuki, a shinobi of mysterious lineage! Boruto and his friends have their hands full when they investigate a dangerous entity known as “The Ghost.” Can Boruto save the village just like dad?

Read Boruto: Two Blue Vortex on the Shonen Jump app or own Volume 1-6 in print or digital.

In a cruel twist of fate, Boruto’s and Kawaki’s lives have been switched due to a powerful jutsu. Now branded a traitor, Boruto is on the run from his village as he trains with Sasuke. But when Code attacks Konoha, it’s time for a grown-up Boruto to return home and show how powerful he’s become!

Want even more Naruto? Favorite this page and discover the entire range of manga spin-offs, anime, and more.