Commemorate The 20th Anniversary Of The World’s Most Popular Ninja With Officially Licensed Skate/Street Apparel And Accessories Collection; Preorders Open Now For 3 Days Only!

VIZ Media partners with Primitive Skateboarding to collaborate on a line of officially licensed NARUTO-branded apparel in support of VIZ’s YEAR OF NARUTO campaign, marking the 20th anniversary of the bestselling manga series created by Masashi Kishimoto.

The special limited NARUTO SHIPPUDEN collection from the Los Angeles-based Primitivewill include a custom parka jacket, sweatpants, fleece hoodies, t-shirts, selected skate decks, and other accessories. The line launches online and in select retail outlets nationwide on November 1st. Preorders for the collection are open for 3 days only, starting today! Visit preorder details and for more information.
Stay tuned for more exciting NARUTO SHIPPUDEN products coming from Primitive Skateboarding in 2020.
VIZ Media’s YEAR OF NARUTO campaign will continue throughout 2020 and will feature a wide range of officially licensed brand activations. These include video games, events featuring pop-up installations, panel discussions and other special live programming, and an array of product activations and collaborations with top global lifestyle brands.

The NARUTO manga series was created by Masashi Kishimoto and debuted in Japan in 1999 in Weekly Shonen Jump magazine. In North America, VIZ Media launched the series in 2003 in its WEEKLY SHONEN JUMP English counterpart. NARUTO went on to debut as a dedicated manga series in Japan in 2000 and in the U.S. in the Summer of 2003. The series was a consistent bestseller in the U.S. throughout its entire run and regularly appeared on bestseller charts for the New York Times, USA Today and BookScan. The property also inspired a widely distributed anime series and several feature films.

VIZ Media publishes the bestselling NARUTO and BORUTO manga series in print and digital editionsand is also the master licensor for all NARUTO and BORUTO brands in North America, Latin America and the West Indies, encompassing digital streaming, TV broadcast, EST, home media and consumer product/merchandising rights for the anime series and feature films.

Additional information on NARUTO is available at

For additional information on anime and manga titles distributed and published by VIZ Media, please visit

About Primitive Skateboarding:
Primitive was started in 2008, with the help of co-owner and top tier professional skater, Paul Rodriguez. The brand has established itself as a streetwear industry staple with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding's biggest names and influencers, Primitive has become one of the global leaders in action sports and streetwear.