Hello Kitty, Hello 40
From Perfect Square, an imprint of VIZ Media, LLC
Hello Kitty was introduced to the world in 1974 when she made her first appearance on a small plastic coin purse. Since then she’s appeared on toasters and airplanes, been encrusted with diamonds, and has become a global icon and all that is supercute.
The past 40 years have been quite an adventure for a little girl only five apples high; in Hello Kitty, Hello 40 [Perfect Square, an imprint of VIZ Media, LLC], some of her friends from all over the world have gathered to pay tribute in story and art.
A gorgeous and distinct hardcover that will appeal to fans of all ages, Hello Kitty, Hello 40 is due for release on October 7, 2014 – just a few weeks prior to Hello Kitty Reading Day’s October 25,2014 debut.
Featuring unique illustrated narratives (40 to celebrate Hello Kitty’s 40th anniversary – plus one for good luck!), artist statements and memories from award-winning comic artists, toy creators, animation professionals, fine artists and muralists, Hello Kitty, Hello 40 will be available wherever books are sold as of October 7, 2014, as well as special numbered limited editions including an exclusive for the first-ever Hello Kitty Con (taking place October 30-November 2, 2014, at The Geffen Contemporary at MOCA [Museum of Contemporary Art] in Los Angeles’ Little Tokyo district). The Hello Kitty Con 2014 edition of Hello Kitty, Hello 40 features original cover art by Hello Kittymain series designer Jorge Monlongo, and gold gilded edging. Fans can purchase their tickets for Hello Kitty Con 2014 now at http://www.sanrio.com/hellokittycon-tickets/.

About Perfect Square
Perfect Square, an imprint of VIZ Media, LLC, produces comics, manga and other books dedicated to strong storytelling, eye-popping graphics, empowering themes, and a dash of irreverence that capture the imagination of a whole new generation.

Hello Kitty, Hello 40 is edited by Traci N. Todd and Elizabeth Kawasaki, and features a foreword from Jennifer L. Holm and Matthew Holm, creators of Babymouse. It will be available everywhere books are sold as of November 1, 2014, and is currently available for pre-order via Amazon.

Website: http://www.perfectsquare.com/
About Sanrio®
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 40th Anniversary this year.    Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences.  Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit www.sanrio.com and www.facebook.com/hellokitty.