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home > news > news room > viz media continues to entice appetites with the latest edition of oishinbo

VIZ MEDIA CONTINUES TO ENTICE APPETITES WITH THE LATEST EDITION OF OISHINBO

Check out the latest volume of the acclaimed manga series about food and Japanese cuisine. This edition spotlights Fish, Sushi And Sashimi!

The critically acclaimed long-running cooking manga is written by Tetsu Kariya and illustrated by Akira Hanasaki. Published by VIZ Media under its VIZ Signature imprint, OISHINBO: FISH, SUSHI AND SASHIMI is rated ‘T’ for Teens and will become avaialble on July 21st with an MSRP of $12.99 U.S. / $15.00 CAN.

OISHINBO (or "The Gourmet") depicts the culinary journey of journalist Shiro Yamaoka, who is tasked by fictional newspaper Tozai News to create the ultimate menu. Yamaoka and his father, Kaibara Yōzan, have never enjoyed an ideal father-son relationship. In fact, it's about as far from ideal as possible, and when they start arguing about food – which they inevitably do – the sparks really fly. In this latest volume of OISHINBO the subject of dispute is fish, starting with the question of whether mackerel can ever be truly good sashimi. Later, things come to a head during the "Salmon Battle," which pits father against son in an epic contest to develop the best dish before a panel of judges. Will Yamaoka finally defeat Kaibara, or will he once again be left in his father's shadow?

Previous OISHINBO editions have focused on other popular Japanese cuisine items such as ramen, gyoza, and sake. VIZ Media has selected highlights from the epic 100+ volume series and compiled them into seven a la carte editions that can be enjoyed individually or as a series. OISHINBO also won the prestigious 32nd Shogakukan Manga Award in 1986.

“OISHINBO has sold more than 100 million copies in Japan since its debut in 1983 and is indisputably the greatest food manga of all time," says Gonzalo Ferreyra, Vice President Sales & Marketing, VIZ Media. "The latest volume, featuring sushi and sashimi, offers all the thrills, laughs, and arcane food knowledge of a dozen episodes of Iron Chef.  This is essential reading for cookbook and manga fans."

For more information on OISHINBO and other VIZ Media titles please visit www.viz.com.

About VIZ Media, LLC
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga (graphic novel) publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America, the United Kingdom, Ireland, and South Africa and is a global ex-Asia licensor of Japanese manga and animation. The company offers an integrated product line including the popular monthly manga anthology SHONEN JUMP magazine, graphic novels, and DVDs, and develops, markets, licenses, and distributes animated entertainment for audiences and consumers of all ages.

Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.VIZ.com.

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