INUYASHA The Movie 3 Going Direct To DVD After An Innovative Big Screen 15-City Mobile Theater Tour

New York, NY— August 16, 2005 — "INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER" is being given a highly visible and very unique send off to retail. It will launch as a theatrical title for thousands of lucky fans before going to the small screen via DVD on September 6. In an effort to break through the clutter of the straight to DVD and Anime market, VIZ Media looked to Revolution Marketing (www. revolutionmarketing.com) to create a buzz worthy of one of the top titles in the very hot Anime category. Revolution Marketing's answer is a 15-city world premiere mobile theater tour that launches in Seattle, WA on August 24.

In a joint effort with VIZ Media, Revolution Marketing has developed a 92-seat, state-of-the-art, mobile movie theater that will travel to one Wal-Mart in each of 15 cities, allowing the big-box giant the never-before-seen opportunity to host a theatrical premier of a DVD title they will then be selling.

"We had never seen a direct to DVD title benefiting from a true theatrical release," said Andrew Klein, President, Revolution Marketing. "We came up with a mobile theater tour because it brings the big screen theater release concept directly to the retailer carrying the DVD title. Where else could you see a movie, leave the theater, go buy it, take it home and watch it again. This is a truly unique concept, that I think you'll see other production companies borrow in the future."

"Direct to DVD titles rarely receive any fanfare, but Inuyasha is one of the most popular Anime titles in the world," said Anthony Jiwa Director of Marketing, VIZ Media. "After the phenomenal success of the first two INUYASHA Movies, we were looking for a fresh new launch program that would be as exciting as the movie itself. Revolution Marketing's concept will raise the bar to a new level for launching direct to DVD titles."

More than four thousand lucky fans will have the opportunity to screen "INUYASHA THE MOVIE 3: SWORDS OF AN HONORABLE RULER" for free in cities such as Los Angeles, Chicago, San Francisco, Boston, Atlanta and Seattle. Every fan will be treated as if they were attending a red-carpet world premier. One Wal-Mart in each city will host three viewings in the custom-built theater. In addition to a full screen viewing of this hot new title, fans will also receive limited-edition Inuyasha merchandise.

"We are truly excited about the mobile theater as a marketing platform," adds Klein. "The possibilities for its use are endless. Essentially any broadcast product can be launched in a direct-to-consumer fashion on a grass roots level. This is a truly breakthrough concept."

About VIZ Media, LLC

Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one of the most comprehensive and innovative companies in the field of manga publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese animation and manga. The company offers an integrated product line including, magazines such as SHONEN JUMP and Shojo Beat, graphic novels, videos, DVDs, audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages.

Contact: Evelyn Dubocq evelyn.dubocq@viz.com

Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.viz.com.

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