Custom Promotion Delivers Hit Property to Consumers across Europe

San Francisco, CA, APRIL 20, 2005 — VIZ Media, one of the entertainment industry's most innovative and comprehensive manga and animation licensing and publishing companies, has announced today that MegaMan NT Warrior is taking the battle against cyber crime to kids across Europe with an on-pack and in-pack promotional campaign with Frito Lay, the largest snack manufacturer in the world. The promotional effort, launching in Benelux this month, will eventually encompass a number of European territories, and will run through Spring 2006.

Frito Lay is treating MegaMan fans to entertaining premiums in their salty and sweet snacks.

"We are excited to work with one of the premier snack and promotional companies in the world on this promotion," said Dan Marks, Senior Vice President, International, VIZ Media. "Frito Lay has always been a terrific ally, and we think their creative approach to MegaMan NT Warrior will excite both fans of the original video games as well as those of the animated series."

MegaMan NT Warrior, based on the best-selling MegaMan Battle Network video game from Capcom, Co., Ltd., is set in the year 200X, when everyone is connected to the Cyber Network. While the invention of the PET (Personal Electronic Terminals) and NetNavis (an artificial intelligence program) has brought great benefits to the world, computer hacking, virus spreading, and other high-tech crimes are major problems. A sinister organization called World Three has vowed to take over the NET and take over the world. However, all is not lost, as Lan Hikari, his cyber alter ego MegaMan and their friends thwart the evil machinations of World Three at every turn.

About VIZ Media, LLC

Headquartered in San Francisco, CA, VIZ, LLC and ShoPro Entertainment, Inc. recently merged to form VIZ Media, one of the most comprehensive and innovative companies in the field of manga publishing, animation and entertainment licensing of Japanese content. Owned by three of Japan's largest creators and licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in the publishing and distribution of Japanese manga for English speaking audiences in North America and a global licensor of Japanese animation. The company offers an integrated product line including magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos, DVDs, audio soundtracks and develops and markets animated entertainment from initial production, television placement and distribution, to merchandise licensing and promotions for audiences and consumers of all ages.

Contact VIZ Media at 295 Bay Street, San Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web site at www.viz.com.

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