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2004 PRESS RELEASES
VIZ AND AMERICA ONLINE ANNOUNCE ALLIANCE TO ADD EXCLUSIVE CONTENT AND FEATURES TO THE RED SERVICE FOR TEENS
San Francisco, CA, October 21, 2004 - VIZ, LLC, one of the leading publishers and distributors
of manga and anime for North American audiences, and America Online, the world's leading interactive
services company, today announced a collaboration that will give teens on AOL's RED service access
to thirteen flash manga episodes of SHONEN JUMP's popular DRAGON BALL manga series.
Each Friday for the next thirteen weeks, AOL's RED service for teens will offer an exclusive
premiere of a new episode of the popular fantasy action series at 3:00pm EST. Teens on the RED
service will have exclusive access to the episode for a period of 48 hours, before it becomes
available to all Internet users at www.shonenjump.com. The compelling flash manga takes storylines
from the pages of Akira Toriyama's famed graphic novel series and combines unique, full color and
movement provided by Macromedia flash technology. The original incarnation of the DRAGON BALL
flash manga began on Jumpland, a Japanese website featuring the most popular characters from
the Japanese version of Weekly Shonen Jump, maintained by Shueisha, Inc., one of the largest
publishers in Japan and a parent company of VIZ.
Now in its second year, SHONEN JUMP is the most popular monthly manga magazine in North America,
with a current circulation of 175,000. It features serialized versions of many popular manga series
including ONE PIECE, NARUTO, SHAMAN KING, YU-GI-OH! and DRAGON BALL Z. The domestic appeal and
continued success of SHONEN JUMP has helped to drive the tremendous popularity the manga genre
now enjoys. DRAGON BALL and the series' various related spin-offs remain among the magazine's
most read titles. SHONEN JUMP has attracted the support of major mainstream advertisers like Dr
Pepper and Clearasil and also created unique marketing partnerships with Scholastic Book Clubs
and Reading Is Fundamental.
"This is a special opportunity for America Online users and fans of DRAGON BALL to see stories with
favorite and familiar characters in a captivating new way," says Yumi Hoashi, vice president of SHONEN JUMP.
"AOL's RED service offers unique original programming which makes it a perfect location to bring SHONEN JUMP's
manga to fans. VIZ looks forward to cultivating this partnership with America Online and hopes that manga
fans everywhere will embrace this format."
"The alliance with VIZ is a great addition to the Comics & Anime department on the RED service,"
said Malcolm Bird, Executive Vice President and General Manager Kids and Teens, America Online. "This
is one of the fastest growing areas on the RED service, and we are thrilled to give teens an exclusive
premiere of a new episode of the incredibly popular DRAGON BALL manga series before anyone else, which
we know they will love."
About the RED Service
The RED service offers teens a customized version of the AOL service. Teens can personalize their desktop
and choose content to highlight based on their specific interests, such as exclusive content and features
from leading brands, original programming and expanded community tools. America Online, Inc. is a wholly
owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world's leader in
interactive services, Web brands, Internet technologies and e-commerce services.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX). Based in Dulles, Virginia,
America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce
services.
About VIZ, LLC
Founded in 1986, VIZ is a multi-media entertainment company specializing in Japanese entertainment properties for U.S. audiences.
VIZ offers an integrated product line including magazines, graphic novels, videos, DVDs and audio soundtracks. Each month,
VIZ publishes three magazines - ANIMERICA, ANIMERICA EXTRA and SHONEN JUMP; over 20 graphic novel titles, including ALICE
19th, BOYS OVER FLOWERS, DRAGON BALL Z, FUSHIGI YÛGI, GUNDAM, INUYASHA, RANMA 1/2, and YU-GI-OH!; and distributes home video
for BOYS OVER FLOWERS, HAMTARO, INUYASHA, POKÉMON, PROJECT ARMS, and ZOIDS.
Based in San Francisco, VIZ is one of the top five comics publishers in the U.S. and a subsidiary of Shogakukan and Shueisha Inc.,
two of the top publishers in Japan. VIZ is the leading publisher of manga for English speaking audiences, serving a growing market
of dedicated fans of all ages. Estimating a core audience of nearly 15 million fans, the company holds more than a 50% market share
of Japanese comics in the U.S. With some of the most innovative products in the industry, VIZ has expanded its offerings to its
loyal fans through web sites such as www.animerica-mag.com, www.shonenjump.com, and its corporate site, www.viz.com.
Contact VIZ, LLC at: 655 Bryant Street, San Francisco, CA 94107-1612; Phone: (415) 546-7073; Fax: (415) 546-7086; Web site: www.VIZ.com
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